Blue Bay Fish
Market Branding

This branding assignment is inspired by a local mom-and-pop shop in my hometown of Grosse Pointe, Michigan. I strove to create branding that was upscaled and nautical, taking inspiration from both nautical flags and preppy aesthetics. The resulting brand reflects on the both the current day and history of the town, showing its past ties as a lake town to its current modern-day aesthetics. This project recieved a Student Gold Addy from AAF-Lansing in 2025.

Created with Adobe Illustrator, Photoshop and InDesign.